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How Artificial Intelligence Will Transform Businesses

Artificial intelligence (AI) adoption is progressing rapidly — with generative AI like ChatGPT making headlines — but AI technology has had a foothold in business for some time. In 2017, McKinsey found that 20% of organizations had adopted AI in at least one business area; by 2022, the figure stood at 50%. Companies can use AI to recommend products that will align with customers’ interests and keep them engaged. By tracking customer behavior on your website, you can present your customers with products that are similar to the ones they’ve already viewed. This is an especially useful tactic for companies in the ecommerce space.

artificial intelligence in business

With the right team members in place, and through a process of trial and error, a company can track the results of AI initiatives and find out what works best for its specific needs. Below, six experts from Forbes Coaches Council examine some most innovative uses of AI in business that they’ve encountered. Other ethical concerns include whether AI will replace human workers, the rise of fake media and disinformation, and creating transparency in AI decision-making, according to Forbes. With Walmart’s Express Delivery option, an artificial intelligence system, which features “resource optimization and vehicle routing,” first determines that the customers are even eligible for the two-hour delivery option. Consumers often want their products and services almost instantaneously, and AI has helped transformed the landscape when it comes to product delivery and travel.

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In response, Unilever developed its own platforms to store the data and make it easily accessible for its employees. Augmented with Microsoft’s Power BI tool, Unilever’s platform collects data from both internal and external sources. It stores the data in a universal data lake where it’s preserved—to be used indefinitely for anything from business logistics to product development. One company that’s successfully integrated AI tech into multiple aspects of its business is Unilever, a consumer goods corporation. In addition to streamlining hiring and onboarding, AI is helping Unilever get the most out of its vast amounts of data.

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Since OpenAI launched ChatGPT last November, generative AI technology has taken the corporate world by storm. Venture capital firms have been pouring hundreds of millions of dollars into AI startups, and companies across industries are looking to beef up their own AI strategies in an effort to cash in on the hype. Consider hackathon challenges once a quarter, where self-directed employee teams seek AI solutions to major business challenges. Build a repository of AI learning resources, including books, tutorials, prompt guides and online courses.

When Used As A Co-Pilot, AI Can Enable Employees To Work Differently—And Produce Better Results

People really don’t want to trust AI to be their psychiatrists, for example, or their health care professionals. I think there will be a huge number of job opportunities where human-to-human interaction is required or where the job is to build human-to-human trust. For at least 20 years, if not longer, that will still be a role for humans to hold. When it comes to scaling a business, AI can not only improve workers’ output by automating routine tasks, but it can also analyze data and deliver insights that help a business grow resources efficiently. AI accelerates and augments human work, but most output from AI-powered systems should still be reviewed for accuracy (AI — like the data it’s trained on — can be wrong).

artificial intelligence in business

A notable concern for businesses surrounding AI integration is the potential for providing misinformation to either the business or its customers. The data reveals that 30% of respondents are concerned about AI-generated misinformation, while 24% worry that it may negatively impact customer relationships. Additionally, privacy concerns are prevalent, with 31% of businesses expressing apprehensions about data security and privacy in the age of AI. A significant concern among businesses when it comes to AI integration is the potential impact on the workforce. The data indicates that 33% of survey participants are apprehensive that AI implementation could lead to a reduction in the human workforce. This concern is mirrored by the wider public, with 77% of consumers also expressing apprehension about human job loss due to AI advancements.

How Artificial Intelligence Will Transform Businesses

The paper addresses the influential academic achievements and innovations in the field of AI; their impact on the entrepreneurial activities and thus on the global market. The paper also contributes in investigating factors responsible for the advancement of AI. For the exploration of entrepreneurial activities towards AI, two lists of top 100 AI start-ups are considered. The inferences obtained from the research will provide an improved understanding of the innovations and the impact of AI on businesses and society in general.

  • Machine learning can rapidly analyze the data as it comes in, identifying patterns and anomalies.
  • We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
  • If that isn’t far out enough for you, Rahnama predicted that AI will take digital technology out of the two-dimensional, screen-imprisoned form to which people have grown accustomed.
  • Discussion of artificial intelligence (AI) elicits a wide range of feelings.
  • As much as AI is being used by businesses to enhance the consumer experience, it’s also being employed in the ever-growing realm of fraud detection.
  • Based on your research, you should be able to build a list and frame a sense of what AI can do for businesses in general, and for companies in your industry and of your size.

But when you apply AI to these platforms, a normal CRM system transforms into a self-updating, auto-correcting system that stays on top of your relationship management for you. Machine learning can rapidly analyze the data as it comes in, identifying patterns and anomalies. If a machine in the manufacturing plant is working at a reduced capacity, a machine-learning algorithm can catch it and notify decision-makers that it’s time to dispatch a preventive maintenance team. CEO Satya Nadella said in a prepared statement that the software company is “rapidly infusing AI across every layer of the tech stack” to drive productivity gains for customers.

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Anderson, “AI, Robotics, and the Future of Jobs,” Pew Research Center, Aug. 6, 2014, Michael Spira is a project leader in The Boston Consulting Group’s Munich office. He is also a BCG Henderson Institute ambassador implementation of ai in business exploring the impact of AI on business and a core member of BCG’s Energy practice. Looking ahead from 2020, it is increasingly clear that AI will only work in conjunction with people, not instead of people.

As a business leader, understanding the current state of AI and recognizing the potential areas where AI can add value to your business is critical. Transitioning to AI solutions is a meticulous process that demands a well-thought-out strategy, encompassing research, pilot projects and continuous optimization. Moreover, nurturing an AI-ready workforce through upskilling initiatives is pivotal in steering your business toward a future that looks to be dominated by AI. AI technology can be applied in many different use cases across industries of all varieties, including healthcare, sales, HR, operations, manufacturing, marketing and of course, technology. But, in order to integrate AI and machine learning technology into business, we must have a workforce that is equipped to manage the technology. Machine learning is used often in systems that capture vast amounts of data.


AI and tools such as ChatGPT are becoming increasingly significant in the business landscape. Survey results indicate that businesses are adopting AI for a variety of applications such as customer service, customer relationship management (CRM) and cybersecurity. They are also focusing on improving customer experience through personalized services, instant messaging and tailored advertising.

artificial intelligence in business

While AI systems may one day eliminate jobs that are based on rote tasks (such as assembly line positions), AI actually offers the potential for more jobs, not less. Brands that we see with regularity are engaging in AI projects to help them become more efficient and productive businesses. Companies such as Google, IBM, Salesforce, Facebook and many others are implementing AI in everyday operations and many more are seeing the vast potential offered by machine learning and AI technology. To ease fears over job loss, Esposito says business owners can frame the conversation around creating new, more functional jobs.

Building Better Businesses

This is what you can expect from an investment into artificial intelligence technology. Despite movie portrayals, this has not yet manifested itself as sentient robots, but rather AI has become a behind-the-scenes player to help businesses enhance efficiency, streamline workflows and increase productivity. Those are just some of the more obvious applications of artificial intelligence in business. It could also be used for optimizing work rotations, deciding which clients to prioritize, and even handling things like expenses.

artificial intelligence in business